Our Story
Meet the founders
We're a sister-in-law duo with 20+ years of friendship and 3 (soon to be 4!) mini-me’s.
Nu Mami was born 2 years ago during Shenaid’s challenging postpartum period. Our intimate conversations sparked a shared passion: empowering mums and rewriting the narrative around motherhood.
Our Mission
Our mission at Nu Mami is clear. Build a supportive community for mums to connect and feel seen and heard. Provide expert support and inspiration for overcoming the challenges that pop up along the way. Create innovative products that empower women to feel good as their identity shifts through the journey of motherhood.
Our Best Selves
Choosing Nu Mami means you're part of a movement towards a more sustainable future. Our commitment to eco-friendly practices and reducing single-use waste was a big factor in the decisions we made during the design process.
Nu
/nju:/
adjective
:new - a nod to the newness of becoming a mum. The intense learning curve and surrendering to the fact that it must be experienced to be believed.
Origin French
:nu - naked, nude, bare. Representing the rawness of this time in our lives. And a subtle nod to intimates.
Origin Spanish
:ñu – wilderbeast, reminding us how primal birth and motherhood can be. Our connection to nature.
Origin Chinese
:nǚ – female, found in the words daughter, women, girlfriend. Reminding us that these experiences are uniquely feminine and is what connects us to one-another in a time that for some can feel lonely.
Mami
/mɑːmiː/:
noun
Mummy, Mommy, Mother, and slang for a hot, self-assured woman. Representing confidence and connecting the mother and lover within us.
